Research Notes · July 21, 2026 · 3 min read
Your Real Friend Group Is Smaller Than the Feed
A 2025 Pew survey found that close friends, not a huge audience, are central to many teens' support networks.
This Research Note is original Unscroll commentary on outside work. Source: Pew Research Center.
How many close friends do teens say they have?
Close friends are central to many teens' support networks. That matters because a social feed can make audience size feel more important than real connection.
Pew Research Center surveyed 1,391 U.S. teens ages 13 to 17 in 2024. The report was published in 2025. It found that 98% said they had at least one close friend.
Sixty-four percent said they had one to four close friends. Another 34% said they had five or more. Among teens with a close friend, 89% said they had someone they could turn to for emotional support.
Why it matters
The survey does not test any social app. It cannot show that a platform creates or weakens close friendships. It does show how much small, trusted circles matter to teens.
Big platforms often blur the difference between friends and an audience. Public follower counts, likes, and recommended posts can make sharing feel like a performance. That can distract from the ordinary updates that help people stay in touch.
A smaller circle changes the question. Instead of asking whether a post will perform, you can ask whether your people would enjoy seeing it. That leaves room for a blurry photo, a small win, or a regular Tuesday update.
What Unscroll does differently
Unscroll is for real friends and family, not an audience. You can share casual updates without ads, algorithmic recommendations, or an explore page pulling strangers into the moment.
Posts appear in chronological order. There is no public scoreboard for followers or likes. The design does not promise a particular emotional outcome. It makes a simpler choice: friendship is the point of the feed.
That means the feed can stay small on purpose. Catch up with people you know. Share something ordinary. Then put the phone down.
A casual social app for real friends
Unscroll is live on iPhone. Post casually, keep up with your people, and skip ads, algorithms, and endless scroll.
